Universal shares surge 10.87% intraday after announcing Mardi Gras 2026 event and Wicked franchise success.

Universal surged 10.87% intraday after announcing plans for its 2026 Mardi Gras celebration, featuring nightly parades, themed dining, and a return of the popular Float Ride and Dine Experience. The event, running Feb. 7–April 4, is expected to drive attendance and spending at Universal Studios Florida. Additionally, the company’s "Wicked" franchise continued to gain momentum, with the second film, "Wicked: For Good," projected to gross $150–$160 million in its opening weekend. The film’s success, including record ticket presales and global merchandise partnerships, reinforced Universal’s growing portfolio of female-focused franchises, enhancing investor confidence in its long-term revenue potential.