United Rentals Inc. Revolutionizes Equipment Rental with Smart Suggestions and AR Technology

United Rentals Inc. has launched two digital tools, Smart Suggestions and Equipment Fit Augmented Reality, to enhance equipment rental experience. Smart Suggestions reduces rental time by 27%, while Equipment Fit AR allows virtual placement of 3D equipment models to aid in planning and fit assessment. These features aim to streamline the rental process, increase customer satisfaction, and potentially lead to cost savings and improved margins. The innovations position United Rentals as a leader in the equipment rental market, aligning with the industry's growing trend of digital transformation.

United Rentals Inc. (NYSE: URI), the world’s largest equipment rental company, has introduced two innovative digital tools aimed at streamlining the equipment rental process. The new features, Smart Suggestions and Equipment Fit Augmented Reality (AR), are designed to enhance customer experience and increase productivity.

Smart Suggestions employs advanced machine learning algorithms to predict customer rental needs based on factors such as order history, jobsite data, seasonality, and industry trends. This tool helps users bypass full catalog searches and quickly identify the right rental option, reducing the time to order equipment by 27% [1].

Equipment Fit AR allows customers to virtually place 3D models of equipment on their jobsite using a mobile device. This feature aids in evaluating equipment dimensions, confirming proper fit, and planning for placement in tight or restricted-access areas. Currently available for select equipment categories, Equipment Fit AR is set to expand as additional offerings are developed.

Both tools are designed to simplify the rental experience and improve productivity. United Rentals developed them based on direct feedback from contractors and operations teams across North America.

"Smart Suggestions and Equipment Fit AR are about anticipating customer needs," explained Paul Maddison, Director of Product Management at United Rentals. "By leveraging machine learning and augmented reality, we’re giving customers tools that help them make confident, informed decisions at the moment of rental. It’s about delivering the right equipment at the right time, with less friction."

These innovations build on United Rentals' expanding portfolio of digital capabilities, which enable customers to browse, reserve, and manage equipment rentals seamlessly from any device. The company continues to enhance its digital platform to meet customers wherever they work.

United Rentals Inc. operates in 49 states and every Canadian province, with a total original cost of $22.09 billion for its fleet of equipment. The company is a member of the Standard & Poor’s 500 Index, the Barron’s 400 Index, and the Russell 3000 Index® and is headquartered in Stamford, Conn.

References:
[1] https://finance.yahoo.com/news/united-rentals-expands-digital-platform-205900701.html
[2] https://www.marketscreener.com/news/united-rentals-expands-digital-platform-with-smart-suggestions-and-equipment-fit-augmented-reality-c-ce7c50dcda88f625