United Parks(PRKS) Stock Plunges 3.25% Amid Free Admission Announcement

United Parks(PRKS) shares fell 3.25% today, marking the seventh consecutive day of decline, with a total drop of 5.33% over the past week. The stock price hit its lowest level since April 2025, experiencing an intraday decline of 4.24%.

The strategy of buying PRKS shares after they reached a recent low and holding for 1 week showed poor performance over the past 5 years. The annualized return was -4.39%, significantly underperforming the market. This indicates that relying on recent price lows as a decision metric and holding for a short duration is not a reliable strategy for PRKS.

One of the key factors influencing United Parks' stock price is the company's recent announcement on June 13, 2025. United Parks & Resorts Inc. (PRKS) declared that it will offer free admission to its Busch Gardens parks in Tampa Bay. This initiative is expected to positively impact the company's revenue and stock value by potentially increasing visitor numbers and enhancing the brand image through community support.

Additionally, the company has launched a special initiative for veterans, offering them free tickets. This promotion requires registration by June 22, 2025, and redemption by July 6, 2025. This move is likely to attract more visitors and increase park attendance, further influencing PRKS's stock price due to increased public interest and potential rise in attendance figures at their parks.