United Parks(PRKS) shares soar 15.24% after hitting record low

United Parks(PRKS) shares surged by 15.24% today, marking a significant rebound despite the stock price hitting a record low with an intraday decline of 2.16%.

Macquarie recently adjusted its price target for United Parks & Resorts, lowering it from $70.00 to $65.00 while maintaining an "outperform" rating. This adjustment reflects a shift in the perceived valuation and future prospects of the company, potentially influencing investor sentiment and contributing to the stock's recent volatility.

UBS initiated coverage of United Parks & Resorts with a Neutral rating and a price target of $49. The rating highlights competitive pressures, particularly from the launch of Comcast's Epic Universe theme park in Florida. This new attraction is expected to impact PRKS visitation rates, potentially decreasing them by 3–4% in 2025. The competitive landscape and potential loss of market share are significant factors that could affect the company's performance and investor confidence.

United Parks & Resorts has faced a challenging week, with its stock value declining by 9.9%. This decline aligns more closely with the company's earnings growth, suggesting recent operational challenges or disappointing quarterly performance. The stock's recent performance reflects broader market concerns and internal issues that investors are closely monitoring.