United Airlines Ventures partners with Dfinitiv for MileagePlus and Kinective Media applications.

• United Airlines Ventures partners with Dfinitiv for loyalty commerce and media integration. • Dfinitiv's SmartCXP platform combines personalization, loyalty offers, and content distribution. • Potential applications for MileagePlus and Kinective Media platforms. • United Airlines explores digital revenue models for emerging sectors. • Dfinitiv's technology facilitates commerce media networks. • United Airlines Ventures recognizes Dfinitiv's broad potential in digital revenue models.

United Airlines Ventures (UAV), the corporate venture capital fund of United Airlines, has announced a strategic partnership with Dfinitiv Inc., a technology company specializing in next-generation loyalty commerce and media integration. The collaboration aims to leverage Dfinitiv's proprietary technology, SmartCXP™, to enhance customer engagement across United's MileagePlus and Kinective Media platforms [1].

SmartCXP™ is an innovative Commerce Experience Platform that combines customer-focused personalization, intelligent loyalty offers, and content aggregation. It also includes SmartLink™, a proprietary deep-linking engine that connects user context and intent to optimized in-app, web, and on-screen experiences. This platform enables brands to provide personalized, shoppable content and offers throughout the customer journey, empowering loyalty members to engage in everyday commerce and seamlessly earn and redeem loyalty points [1].

Joseph Fitzgerald, CEO and co-founder of Dfinitiv, expressed pride in supporting United Airlines and UAV in their exploration of new technologies to elevate customer engagement. "SmartCXP™ is built to deliver the personalization, flexibility, and scale needed to turn loyalty into a connected, everyday engagement platform," he stated [1].

Andrew Chang, Head of United Airlines Ventures, highlighted the value of innovative companies like Dfinitiv, which can enhance the customer travel experience and help airlines unlock new opportunities for growth. He noted that Dfinitiv's technology checks all the boxes, including differentiated technologies, thoughtful user experience design, and strong management teams capable of scaling [1].

The partnership underscores United Airlines' exploration of digital revenue models in emerging sectors. Dfinitiv's technology facilitates commerce media networks, enabling travel companies, financial institutions, hospitality brands, credit card issuers, and other non-retail enterprises to better engage their large loyalty audiences and unlock customer touchpoints [1].

This strategic relationship is a significant step for United Airlines Ventures, which was established in 2021 to invest in early-stage start-up companies focused on innovative technologies shaping the future of aviation and travel. To date, UAV has made more than 30 investments in companies developing technologies across aerospace, technology, energy transition, and more [1].

References:
[1] https://www.prnewswire.com/news-releases/united-airlines-takes-equity-stake-in-dfinitiv-to-advance-commerce-media-and-loyalty-program-priorities-302522597.html