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United Airlines Holdings (NASDAQ:UAL) stock rose 5.3% as the company launched a new debit rewards card and resumed a key flight route. The airline also announced a limited-time 10,000-mile bonus for new cardmembers. Despite market volatility, the move indicates the market considers this news meaningful but not fundamentally changing its perception of the business. United Airlines is up 2.3% YTD but still trading 11.7% below its 52-week high.

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