United Airlines Enhances Inflight Entertainment with Apple TV+ Content

United Airlines is enhancing its inflight entertainment by offering free full seasons of select Apple TV+ shows on seatback screens and the United app. The airline plans to install over 300,000 screens across its fleet, the most among U.S. carriers, aligning with its strategy to provide a premium inflight experience. The partnership with Apple TV+ could enhance customer satisfaction and loyalty, potentially leading to increased ticket sales and market share.

United Airlines has taken a significant step to elevate its inflight entertainment offerings by partnering with Apple TV+. The airline announced today that passengers on both domestic and international flights will have access to full seasons of select Apple TV+ series for free on seatback screens and through the United app [1]. This move is part of United's broader strategy to provide a premium inflight experience, aligning with its United Next growth plan.

The partnership will initially offer the first seasons of hit shows such as Severance, Shrinking, Ted Lasso, Slow Horses, and Silo. Additional titles, including The Morning Show and Bad Sisters, are set to be added in September. United aims to expand its content library monthly, with over 250 episodes, documentaries, and films expected to be available by the end of the year [2].

This initiative follows a similar collaboration between Apple and American Airlines, which also offers select Apple TV+ content to its passengers. United is not the only airline leveraging streaming services to enhance its inflight entertainment. Delta Air Lines recently announced a partnership with Crunchyroll to bring anime content to its flights [3].

United's decision to offer free Apple TV+ content is strategic, as it aims to provide passengers with a taste of the streaming service's offerings. This could potentially convert travelers into paying subscribers once they return to the ground. The partnership also benefits Apple, as it gains a captive audience for its content during flights.

United's commitment to upgrading its inflight entertainment system is evident in its plans to install over 300,000 seatback screens across its fleet. This is the most among U.S. carriers and aligns with the airline's goal of providing a premium experience for its passengers [1].

The partnership with Apple TV+ could have a positive impact on customer satisfaction and loyalty, potentially leading to increased ticket sales and market share. As high-speed in-flight Wi-Fi remains inconsistent on many routes, preloaded premium content on seatback systems continues to be a draw for passengers [2].

References:
[1] https://simpleflying.com/united-airlines-apple-tv-partnership/
[2] https://m.economictimes.com/news/international/us/united-airlines-flights-offer-apple-tv-hits-like-severance-for-free-but-theres-a-catch/amp_articleshow/123262690.cms
[3] https://www.macrumors.com/2025/08/12/united-airlines-apple-tv-plus/