Over the past Spring Festival, iQIYI (IQ.US) has been a hit machine, with hits such as "The Outcast", "A World of Its Own", "The Glory", and "Southbound and Northbound". Year after year, it has accumulated hits and continuously built up its reputation, naturally becoming the center of national attention and the first choice for watching dramas during the Spring Festival. Watching dramas and variety shows on iQIYI has become a Chinese tradition during the Spring Festival, and there are hidden opportunities for brand marketing.In 2025, iQIYI released a list of over 30 dramas to be premiered in 2025. Among them, "The White Moon and the Star", "Fearless 2", and "The Tree in the Land of Immortals" have attracted dozens of industry leaders such as Mengniu True Fruit and Arawana to run ahead. Brands continue to increase their enthusiasm for variety shows, and the annual comedy show "Off the Clock 2024" has already received full bookings from advertisers; the travel show "Flowers Along the Way" has been exclusively sponsored by Meituan Group.iQIYI's dramas in the new year have a strong lineup that covers the Year of the Rabbit Festival, the Spring Festival, and the winter vacation, with no interruptions throughout the cycle. It can provide diversified customized services to match brand year-end promotions, digital product upgrades, family reunions, gatherings, and travel marketing needs, helping brands achieve all-round year-end penetration and provide full-cycle coverage, full-person coverage, and full-emotion coverage for advertisers, helping brands seize the initiative in the Spring Festival marketing race and achieve a smooth journey through the cycle and field.