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Ben & Jerry's pro-Gaza activism may harm the growth of Unilever's new Magnum ice cream business, which is valued at £7bn. Unilever warned that statements from Ben & Jerry's board on the Middle East conflict could cause reputational damage. The brand's independence and activism have caused tensions with Unilever in the past, and the company has sued Unilever over issues such as distribution rights in Israel and the West Bank.

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