Understanding GEO vs SEO: A Guide to Optimizing for AI-Driven Search

GEO (Generative Engine Optimization) focuses on making content discoverable and usable by AI systems, unlike traditional SEO which targets human searchers. With AI assistants replacing traditional search and publishers wanting their information surfaced in AI-generated responses, GEO is gaining attention. For hotels, GEO matters to stay discoverable as travelers shift to AI-driven search, and without it, their brand risks being left behind in the new digital landscape. Best practices include mastering SEO basics, creating in-depth expert content, citing reputable sources, and using AI-friendly formatting.

Wix.com Ltd. (NASDAQ: WIX) has introduced the AI Visibility Overview, a pioneering tool designed to improve how brands are discovered in AI search engines. This groundbreaking solution marks a significant advancement in Generative Engine Optimization (GEO), setting a new benchmark for AI search optimization within website platforms [1].

The AI Visibility Overview offers users unprecedented insights into their brand's visibility in large language model (LLM) platforms such as ChatGPT and Gemini. Key features include tracking AI citations, analyzing brand sentiment, benchmarking visibility against competitors, and measuring AI-driven traffic. By providing these advanced analytics and monitoring tools, Wix enables businesses to enhance their online presence in the evolving landscape of AI-driven searches [1].

The tool is fully integrated into Wix's existing SEO suite and is currently available to users with a Wix Business Manager set to English. Plans for additional language support are underway, reflecting Wix's commitment to supporting users in navigating the complexities of AI search [1].

The launch of the AI Visibility Overview positions Wix as a pioneer in GEO, setting it apart from competitors by offering unique insights into AI-driven visibility. This tool enables users to actively monitor and improve their brand's appearances in LLM-based search engines, providing a significant advantage in the evolving digital landscape. The integration of GEO into Wix’s existing SEO suite enhances its value proposition, making it a comprehensive solution for businesses aiming to optimize their online presence across both traditional and AI-driven search engines [1].

While the launch of the AI Visibility Overview indicates Wix's response to a rapidly evolving market, it also underscores the company's proactive approach to staying ahead in AI search optimization. However, the gradual rollout in additional languages could limit immediate accessibility for non-English speaking users, potentially alienating a portion of the customer base [1].

For eCommerce users, Wix offers premium features such as LLMs.txt, designed to help websites communicate directly with LLMs, further optimizing their visibility on AI platforms. This can boost visibility in AI-powered search experiences and help merchants reach millions of potential customers [1].

The AI Visibility Overview is a strategic move by Wix to stay ahead in the rapidly evolving landscape of AI search engines. As AI assistants and LLM platforms become increasingly vital for information search and decision-making, visibility in AI-generated responses is becoming essential for online success. By offering GEO capabilities, Wix is empowering businesses to navigate and succeed in this new era of digital discovery [1].

References:
[1] https://www.nasdaq.com/articles/wixcom-launches-ai-visibility-overview-enhance-generative-engine-optimization-brands