Underdog Partners with Sportradar to Enhance Player Protection and Responsible Gaming

Wednesday, Sep 24, 2025 8:32 am ET1min read

Underdog, a US-based sports company, has partnered with Sportradar to integrate Bettor Sense, an AI-powered responsible gaming solution. This will help identify high-risk players and provide access to care services from Birches Health. Bettor Sense enables operators to detect early signs of gambling-related risk and facilitate personalized interventions to protect users. The integration is a proactive approach to enhanced player protection, furthering Underdog's commitment to creating a responsible gaming environment.

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