Underdog Partners with Crypto.com to Launch Sports Prediction Platform in the US.

Underdog, a sports company in the US, has partnered with Crypto.com to launch sports event contracts inside the Underdog app. The partnership allows fans to make predictions on sports outcomes, such as NFL touchdowns or NBA playoff wins, with prices moving in real-time. Prediction markets have been gaining traction, and sports are seen as a natural fit for this model.

Underdog, a prominent sports company in the U.S., has partnered with Crypto.com to introduce sports event contracts within the Underdog app. This collaboration allows fans to make predictions on sports outcomes, such as NFL touchdowns or NBA playoff wins, with prices fluctuating in real-time. The partnership is aimed at regions where traditional sports betting is not yet legal, focusing on states like California and Texas [1].

The partnership leverages Crypto.com’s CFTC-registered exchange to provide federally compliant trading, ensuring regulatory compliance. Underdog users can now trade binary derivatives on major sports events, with prices updating in real-time based on market sentiment. This approach differentiates Underdog from national platforms, capitalizing on underserved markets while competing with emerging rivals like Kalshi and Robinhood [2].

The broader legal landscape for sports prediction markets remains uncertain, with ongoing debates about jurisdiction. Regulators and legal experts continue to debate whether these contracts fall under the CFTC’s exclusive jurisdiction or are subject to state-level gambling laws. Despite these challenges, the market for sports prediction contracts is growing in popularity, with analysts estimating a $555 million market value in 2025 [3].

The partnership between Underdog and Crypto.com is part of a broader trend of expansion in the prediction market space. Other platforms, including Kalshi, Robinhood, and Polymarket, are also vying for market share. Established sports betting operators like FanDuel and DraftKings are exploring similar opportunities. As the industry evolves, regulatory clarity will play a critical role in determining the long-term viability of these products [4].

Underdog, the fastest-growing sports gaming company in the U.S., was founded in 2020 with the objective of making sports more fun. The company’s core operating principle is to create new, engaging products for U.S. consumers. Underdog’s products include fantasy sports games, licensed sports betting, and a growing media network featuring former professional athletes and the fastest breaking news [5].

Crypto.com, founded in 2016, is trusted by millions of users worldwide and is the industry leader in regulatory compliance, security, and privacy. The company’s vision is to accelerate the adoption of cryptocurrency through innovation. Crypto.com | Derivatives North America (CDNA), an affiliate of Crypto.com, is registered with the CFTC as a designated contract market and derivatives clearing organization, offering the trading of prediction market contracts, as well as economic and cryptocurrency event contracts [6].

References:
[1] https://www.ainvest.com/news/underdog-crypto-bet-big-legal-gray-area-sports-prediction-markets-2509/
[2] https://crypto.com/us/company-news/underdog-crypto-com
[3] https://www.yourvalley.net/stories/underdog-and-cryptocom-derivatives-north-america-announce-first-prediction-market-exchange,611776
[4] https://www.cnbc.com/2025/09/02/cryptocom-and-underdog-partner-to-offer-sports-prediction-markets.html
[5] https://www.sportico.com/business/sports-betting/2025/underdog-predictions-futures-markets-crypto-com-deal-1234869020/
[6] https://www.crypto.com/us/company-news/underdog-crypto-com