Ultraviolette Enters European Market with F77 E-Bikes, Targets 10 EU Countries.

Ultraviolette, an Indian electric motorcycle maker, has launched its F77 e-bikes in Paris, targeting 10 EU markets. The company aims to sell around 10,000 bikes in FY26, with the bulk coming from India. Ultraviolette plans to launch 10 products in three years and is expanding its production capacity from 30,000 units to 300,000 units in two years. The F77 MACH 2 and SuperStreet models are priced competitively with comparable ICE models in Europe.

Ultraviolette Automotive, an Indian electric motorcycle maker, has officially launched its F77 electric motorcycles in Paris, targeting ten European markets. The company aims to sell around 10,000 bikes in FY26, with the bulk coming from India. Ultraviolette plans to launch 10 products in the next three years and is expanding its production capacity from 30,000 units to 300,000 units over the next two years.

The F77 models include the F77 MACH 2 and SuperStreet, both equipped with a 10.3 kWh battery and delivering peak power of 30 kW. These motorcycles can accelerate from 0 to 60 kmph in 2.8 seconds and reach a top speed of 155 kmph. Safety features include dual-channel ABS by Bosch, ten levels of regenerative braking, four traction control modes, and dynamic stability control. The company has also introduced its proprietary AI system, Violette A.I., for ride customization and safety.

The F77 MACH 2 is priced at €8990 (regular price €9990), while the F77 SuperStreet is offered at €9290 (regular price €10390) during the pre-booking period, which ends on July 31, 2025. The company plans to manufacture these bikes in India and export them to Europe.

Ultraviolette's entry into the European market is part of its broader strategy to capture a significant portion of its revenue from global exports. The company aims to achieve 30-35% of its revenue from overseas markets by 2028. This expansion is driven by the strong motorcycling culture and design affinity in Europe, as well as stringent European certifications that allow the company to retail in 40 countries.

The company's strategic investors, including Lingotto (EXOR N.V.), Qualcomm Ventures, Zoho Corporation, TVS Motor Company, and Speciale Invest, are supporting Ultraviolette's global ambitions. The company is also partnering with European brands for sales and after-sales support.

In the coming years, Ultraviolette plans to introduce more models in Europe and consider setting up local assembly plants. The company's focus on innovation and competitive pricing positions it well to capture a significant share of the European electric motorcycle market.

References:
[1] https://www.autocarpro.in/news/ultraviolette-launches-f77-electric-motorcycles-in-ten-european-countries-127017
[2] https://www.ndtv.com/auto/ultraviolette-f77-mach-2-and-f77-superstreet-launched-in-europe-8681955
[3] https://www.cnbctv18.com/auto/indias-ultraviolette-takes-f77-electric-bike-to-10-european-countries-targets-35-export-revenue-19621891.htm
[4] https://m.economictimes.com/industry/auto/two-wheelers-three-wheelers/ultraviolette-enters-europe-eyes-35-pc-of-revenue-from-global-exports-by-2028/articleshow/121881997.cms
[5] https://timesofindia.indiatimes.com/auto/news/ultraviolette-debuts-in-france-with-f77-twins-all-models-to-go-global-says-rajmohan/articleshow/121880780.cms