Ulta’s Saje Partnership Drives Wellness Expansion as Stock Ranks 454th in $260M Trading Volume

On August 6, 2025, Ulta Beauty (ULTA) closed with a 1.18% gain, trading with a daily volume of $260 million, ranking 454th in market activity. The stock’s performance coincided with the announcement of a strategic partnership with Saje Natural Wellness, marking a significant retail expansion for the wellness brand.

Saje Natural Wellness, known for its plant-based essential oil remedies, has entered 200+ Ulta Beauty stores nationwide and is available online. This collaboration represents Saje’s first national brick-and-mortar retail partnership, positioning its products within Ulta’s dedicated wellness section. The partnership aligns with Ulta’s broader strategy to strengthen its presence in the wellness sector, offering customers access to functional, plant-powered solutions for pain relief, sleep, and stress management.

Under the agreement, Saje’s products will expand to 250+ stores by year-end, with prominent placement in Ulta’s wellness wall displays. The brand’s 48-product lineup, including bestsellers like Peppermint Halo and Sleep Well, emphasizes accessibility to natural remedies. Ulta’s leadership highlighted the partnership as a strategic move to meet growing consumer demand for holistic wellness solutions, reinforcing the retailer’s commitment to curating innovative, high-quality offerings.

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