Ulta Beauty Valuation Check: Is the Market Already Priced in Future Growth?

Tuesday, Feb 3, 2026 11:57 pm ET1min read
ULTA--

Ulta Beauty (ULTA) is drawing attention after hosting high-profile brand launches and partnerships. The company's 90-day share price return is 29.05% and 1-year total shareholder return is 64.57%, pointing to solid positive momentum. Analysts have a consensus price target of $574.57, but there is disagreement, with some reporting a price target of $680.00 and others $405.00. The stock is considered overvalued according to one narrative, with a fair value of $603.

Ulta Beauty Valuation Check: Is the Market Already Priced in Future Growth?

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