Ulta Beauty's Trading Volume Drops 35% Despite Stock Price Surge

On March 24, 2025, Ulta Beauty (ULTA) saw a trading volume of $391 million, marking a 35.12% decrease from the previous day. The stock price rose by 4.45%, marking the second consecutive day of gains, with a total increase of 7.41% over the past two days.

Ulta Beauty's President and CEO, Kecia Steelman, recently purchased 1,440 shares of the company's stock on March 20, 2025, for an estimated $499,528. This acquisition increased her holdings by approximately 9.3%, bringing her total ownership to 16,992 shares. This insider purchase is notable as it indicates confidence in the company's future prospects.

Institutional investors have shown significant interest in Ulta Beauty, with 422 adding shares to their portfolios and 653 reducing their positions in the most recent quarter. Notable moves include Capital World Investors adding 990,215 shares and Marshall Wace, LLP increasing their holdings by 10,336.7%. Conversely, T. Rowe Price Investment Management, Inc. and Goldman Sachs Group Inc. reduced their positions by 60.3% and 61.3%, respectively.

Analysts have also weighed in on Ulta Beauty, with six firms issuing buy ratings and one firm issuing a sell rating. Recent ratings include "Outperform" from Telsey Advisory and Morgan Stanley, and "Buy" from Loop Capital Markets. These positive ratings reflect the analysts' optimism about the company's performance and future growth potential.