Ulta Beauty and Target End Partnership in 2026

Ulta Beauty and Target have announced that they will not renew their partnership, which is set to conclude in August 2026. The Ulta Beauty at Target shop-in-shop experience will continue until then, offering convenience and value for beauty enthusiasts. Ulta Beauty will focus on its own omnichannel experience, including the launch of Ulta Beauty Marketplace, while Target will continue to curate a unique beauty assortment and new experiences for its shoppers.

Ulta Beauty (NASDAQ: ULTA) and Target Corporation (NYSE: TGT) have announced that they will not renew their partnership when the current agreement concludes in August 2026. The Ulta Beauty at Target shop-in-shop experience will continue until then, offering convenience and value for beauty enthusiasts. Ulta Beauty will focus on its own omnichannel experience, including the launch of Ulta Beauty Marketplace, while Target will continue to curate a unique beauty assortment and new experiences for its shoppers.

Since launching in 2021, Ulta Beauty at Target has expanded access to prestige beauty and offered beauty enthusiasts the benefit of linking their Ulta Beauty Rewards and Target Circle accounts for added convenience and value. Guests with linked rewards accounts will continue to earn Ulta Beauty Rewards on eligible Ulta Beauty at Target purchases until August 2026.

Amiee Bayer-Thomas, chief retail officer at Ulta Beauty, stated, "For 35 years, Ulta Beauty has revolutionized how people experience beauty – bringing together an unmatched assortment from mass to luxury – and our partnership with Target was one of many unique ways we have brought the power of beauty to guests nationwide. As we continue to execute our Ulta Beauty Unleashed plans, we’re confident our wide-ranging assortment, expert services, and inspiring in-store experiences will reinforce our leadership in beauty and define the next chapter of our brand."

Rick Gomez, executive vice president and chief commercial officer at Target, added, "We’re proud of our shared success with Ulta Beauty and the experience we’ve delivered together. The magic of shopping for beauty at Target is the combination of on-trend products that delight consumers with an inspiring and convenient shopping experience. We look forward to what’s ahead and remain committed to offering the beauty experience consumers have come to expect from Target – one centered on an exciting mix of beauty brands with continuous newness, all at an unbeatable value."

Both companies remain committed to delivering a seamless shopping experience and product availability through the end of the partnership, as well as continuing to support their teams and partners during the transition.

Ulta Beauty, the largest U.S. specialty beauty retailer, will continue to expand its presence internationally through a joint venture in Mexico, a franchise in the Middle East, and its subsidiary, Space NK, a luxury beauty retailer operating in the U.K. and Ireland.

Target, a Minneapolis-based company, serves guests at nearly 2,000 stores and at Target.com, with the purpose of helping all families discover the joy of everyday life.

References:
[1] https://finance.yahoo.com/news/ulta-beauty-target-announce-plans-130000599.html
[2] https://www.mk.co.kr/en/business/11388610