Ulta Beauty Surges to 350th in Trading Volume with $303 Million Day as Wellness Expansion Boosts Stock

On July 21, 2025, Ulta Beauty (ULTA) saw a significant increase in trading volume, reaching $303 million, a 46.54% rise from the previous day. This surge placed Ulta Beauty at the 350th position in terms of trading volume for the day. The stock price also rose by 0.83%, marking the fourth consecutive day of gains, with a total increase of 4.99% over the past four days.

Ulta Beauty has expanded its wellness offerings by adding Ritual, a brand known for its science-backed supplements. This move underscores the growing trend of integrating wellness products into mainstream beauty retail channels. Ritual's entry into Ulta Beauty's portfolio includes four of its most popular supplements: Essential for Women 18+, Essential Prenatal, HyaCera for skin support, and Sleep BioSeries. This addition reflects both brands' commitment to supporting customers in their holistic wellness journeys.

Katerina Markov Schneider, a prominent figure in the wellness industry, celebrated the launch of Ritual at Ulta Beauty, highlighting the retailer's deepening investment in the wellness sector. This collaboration is part of a broader trend where beauty and wellness are increasingly converging, with skincare products like sunscreen becoming some of the fastest-growing categories in the market.