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On April 28, 2025,
(ULTA) saw a significant surge in trading volume, reaching $298 million, marking a 31.08% increase from the previous day. This substantial rise in trading volume positioned Beauty as the 269th most traded stock of the day, reflecting heightened investor interest and market activity.Ulta Beauty outperformed Sephora in the 2025 Spring Haul, demonstrating stronger growth and increased visibility. This performance was highlighted by key data insights and winning retail strategies, as reported by Navigo Marketing. The event underscored Ulta's ability to attract and engage customers, contributing to its positive market sentiment.
Ulta Beauty World 2025, held in San Antonio, was a resounding success, drawing enthusiastic attendees who praised the event as one of the best experiences ever. The event featured various activities and attractions, including free cowboy hats for attendees to decorate, adding to the overall excitement and engagement.
Social media platforms, particularly TikTok, saw a surge in user-generated content related to Ulta Beauty, with millions of posts and videos showcasing the brand's Spring Haul Event. This online buzz further amplified Ulta's visibility and appeal, reinforcing its position as a leading player in the beauty retail sector.

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