Ulta Beauty Stock Falls 1.16 as $510M Volume Surges to 209th Largest in Market

On October 13, 2025, Ulta Beauty (ULTA) closed at a 1.16% decline, with a trading volume of $510 million—up 57.3% from the previous day. The stock ranked 209th in volume among all listed equities, indicating heightened short-term interest amid mixed market sentiment.

The performance follows recent strategic adjustments and evolving consumer trends in the beauty retail sector. Analysts noted that while Ulta’s core business remains resilient, near-term volatility may reflect broader macroeconomic uncertainties and competitive pressures within its niche market. The stock’s recent underperformance contrasts with its historical track record, which has demonstrated moderate growth over the past three years.

Back-test analysis from 2022 to 2025 shows a total return of 29.66% with an annualized return of 8.02%. The strategy recorded an average trade return of 0.86%, with winners accounting for approximately 55% of trades. Maximum drawdown reached -12.92%, and the Sharpe ratio stood at 0.53. Parameters included a 14-day RSI period, an oversold threshold below 30, and a fixed holding period of one trading day. All calculations were based on closing prices.