Ulta Beauty Slumps 1.79% with $350M Mid-Tier Volume Rank 320th in U.S. Market Liquidity
On October 7, 2025, Ulta BeautyULTA-- (ULTA) closed down 1.79% with a trading volume of $0.35 billion, ranking 320th in market liquidity among U.S.-listed stocks. The decline came amid mixed retail sector dynamics and evolving consumer spending patterns.
Analysts noted that Ulta’s performance reflected broader market pressures rather than company-specific factors. The stock’s position in mid-tier trading volume suggests moderate institutional activity, though its share price movement diverged from peers in the beauty and personal care industry. Short-term volatility remains tied to macroeconomic signals and retail demand trends.
For an accurate back-test of a volume-based strategy, key parameters require clarification: defining the market universe (e.g., U.S. common stocks vs. ETFs), execution timing (e.g., closing prices for 1-day trades), weighting methodology (equal-weight vs. dollar-volume-weighted), and trading cost assumptions (e.g., 2 basis points per transaction). A benchmark such as the S&P 500 would provide context for performance evaluation. Once these details are finalized, a daily buy/sell list can be generated to assess strategy effectiveness from January 3, 2022, through October 7, 2025, with results including equity curves and risk-adjusted returns.

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