Ulta Beauty Drops to 324th in Trading Volume Despite Impending Summer Sale

On June 18, 2025, Ulta Beauty (ULTA) saw a trading volume of $239 million, marking a 33.57% decrease from the previous day. This placed Ulta at the 324th position in terms of trading volume for the day. The stock price of Ulta Beauty rose by 0.30%.

Ulta Beauty is set to launch its Big Summer Beauty Sale from June 29 to July 19, offering significant discounts on a variety of beauty products. This sale is expected to attract a large number of customers, potentially boosting Ulta's revenue and stock performance. The sale features up to 40% off on liter-size shampoos and conditioners, which are typically discounted only twice a year. Additionally, customers can enjoy buy one, get one 40% off deals on body care brands like Tree Hut, Avene, and Coco & Eve. Shark Beauty FlexStyle Air Styling products will also be available at a $100 discount, offering savings of 29% to 33.3%.

During the later part of the sale, from July 13 to July 19, select mascaras, including the highly-rated GrandeMASCARA Conditioning Peptide Mascara, will be offered at 40% off. This discount will reduce the price of the mascara from $25 to $15. Furthermore, from July 6 to July 12, select perfumes and scents from brands like Lancome, Nest, Snif, and Pirette will be available at up to 40% off. These promotions are likely to drive customer traffic and increase sales, positively impacting Ulta's financial performance and investor sentiment.