ULLU OTT Platform Launches UlluCoin with Strategic Backing from Cypher Capital.

ULLU, a leading Indian OTT platform, has launched UlluCoin, a utility token to drive engagement across its digital ecosystem. The token has a maximum supply of 100 billion and is backed by Cypher Capital and Chainsense Ltd. UlluCoin will be available through the ULLU app and official website, and users can earn free coins by completing actions such as signing up and subscribing. The platform aims to blend bold content with meaningful token utility and plans to list on exchanges in the coming weeks.

ULLU, a prominent Indian OTT platform, has officially launched UlluCoin, a utility token designed to enhance user engagement and content accessibility through blockchain technology. The token, with a maximum supply of 100 billion, aims to drive immersive experiences within ULLU's digital ecosystem.

ULLU, known for its bold and original content, has over 42 million active users and more than 109 million app downloads since its launch in 2018. The introduction of UlluCoin signals the platform's transition from Web2 to Web3, integrating digital entertainment with decentralized innovation. The token is issued by a newly established entity and is backed by strategic investments from Cypher Capital and Chainsense Ltd.

According to Avinash Duggar, CEO of ULLU, "UlluCoin is more than just a token; it's a full-stack utility ecosystem built on one of the most active OTT platforms in the region. With over 109 million downloads and 42 million active users worldwide, ULLU offers native distribution, unmatched engagement, and a powerful use case for real-world blockchain adoption."

UlluCoin will initially be distributed through the ULLU app and the official website, ullucoin.io, to ensure user safety and prevent scams. Users can earn free coins by completing actions such as signing up, sharing, or subscribing. The platform plans to list on exchanges in the coming weeks, allowing UlluCoin to be used globally in various crypto ecosystems.

Cypher Capital, a Dubai-based venture capital firm, has provided strategic early-stage investment. Harsh Agarwal, Investment Director at Cypher Capital, stated, "At Cypher Capital, we look for projects that combine massive user scale with real-world utility, and UlluCoin fits that vision perfectly. We’re excited to back and help UlluCoin scale globally."

Chainsense Ltd., UlluCoin's official Web3 partner, will lead blockchain infrastructure, tokenomics, and global expansion. Ganesh Lore of Chainsense said, "Web3 is our gateway to scaling businesses globally, and ULLU is the perfect example. Chainsense Ltd has joined as UlluCoin’s official Web3 partner, leading blockchain infrastructure, tokenomics, and global expansion."

ULLU's roadmap for UlluCoin includes features such as creator rewards, live fan events, interactive quests, and token-gated marketplaces, as it looks to expand its footprint both in India and globally.

References:
[1] https://www.businesswire.com/news/home/20250721129565/en/ULLU-OTT-Platform-Announces-Official-Launch-of-UlluCoin-with-Strategic-Backing-from-Cypher-Capital
[2] https://economictimes.indiatimes.com/markets/cryptocurrency/crypto-news/ullu-launches-ullucoin-marks-entry-into-web3-with-backing-from-cypher-capital/articleshow/122637300.cms