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The United Kingdom's competition regulator has intensified its scrutiny of
and , proposing that both companies be designated as having "strategic market status" (SMS) due to their dominant positions in the mobile ecosystem. The Competition and Markets Authority (CMA) initiated this investigation in January, citing the significant and entrenched market power these tech giants hold in the UK's digital economy.The CMA's proposal, if accepted, would grant the regulator legal authority to mandate changes to business practices that harm market competition. The investigation focuses on whether Apple and Google are erecting barriers for competitors, favoring their own applications and services, and imposing unfair terms on developers trying to distribute apps through the App Store or Google Play.
Apple and Google are also facing increasing regulatory challenges across Europe. In April, Apple was fined 5 billion euros for violating the EU's Digital Markets Act (DMA). The previous month, Google was accused of breaching the DMA by favoring its own services and restricting app developers. Additionally, Google is appealing a 41 billion euro antitrust fine imposed in 2018.
The CMA's move to designate Apple and Google as having strategic market status underscores the growing concern over the dominance of these tech giants in the digital landscape. The regulator's proposal aims to ensure a level playing field for competitors and protect consumer interests. If the designation is approved, the CMA will have the power to enforce stricter regulations and penalties on Apple and Google, potentially reshaping the dynamics of the mobile app market in the UK.

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