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UK Mobile Providers O2, Three, and iD Mobile Receive Most Complaints from Consumers
ByAinvest
Thursday, Aug 7, 2025 6:52 am ET1min read
Ofcom's latest figures show that O2, Three, and iD Mobile were the most complained-about mobile providers, while EE, Sky Mobile, Tesco Mobile, and Vodafone had the fewest complaints. TalkTalk attracted the most complaints from broadband consumers, and Plusnet generated the fewest. Virgin Media was the pay-TV provider with the most complaints, and Sky and TalkTalk customers were the happiest. Complaints about fixed broadband and pay-TV increased, but remained stable overall.
Ofcom's latest figures for the first quarter of 2025 reveal a mixed bag of trends in the UK's broadband and pay-TV market. Complaints about fixed broadband and pay-TV services increased, while complaints about landline and mobile services remained stable. The report highlights significant variations in customer satisfaction among different providers.O2, Three, and iD Mobile emerged as the most complained-about mobile providers, with customer complaints primarily revolving around issues with billing, pricing, and service provisioning. EE, Sky Mobile, Tesco Mobile, and Vodafone, on the other hand, were the least complained-about mobile providers, suggesting a more positive customer experience with these operators.
In the broadband sector, TalkTalk attracted the most complaints from consumers, with figures remaining at similar levels to the previous quarter. Plusnet, however, generated the fewest complaints, indicating a high level of customer satisfaction with their service. The report also noted an increase in complaints about fixed broadband and pay-TV services, although the overall number of complaints remained stable.
The pay-TV market showed a similar trend, with Virgin Media being the most complained-about provider. Sky and TalkTalk customers reported the fewest complaints, indicating a higher level of satisfaction with their pay-TV services. Despite the increase in complaints, Virgin Media noted a significant improvement in customer service, with overall complaints down by 42% year-on-year.
These figures provide valuable insights into the current state of the UK's broadband and pay-TV market, highlighting areas where providers can improve to enhance customer satisfaction and reduce complaints.
References:
[1] https://www.advanced-television.com/2025/08/07/ofcom-broadband-and-pay-tv-complaints-rise-2/
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