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UK Bans Nike Ads Over Misleading Environmental Claims
ByAinvest
Wednesday, Dec 3, 2025 11:54 am ET1min read
Nike, Superdry, and Lacoste ads banned in the UK for overstating environmental claims. The Advertising Standards Authority found the brands used vague phrases such as "sustainable clothing" without providing clear evidence to support them. The companies have pulled the ads and been told to be more transparent in their messaging to avoid misleading customers. This decision highlights regulators' increasing scrutiny of sustainability marketing in the fashion industry.
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