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UJAN.B, the Innovator U.S. Equity Ultra Buffer ETF – January, is structured to offer buffered loss protection and capped gains on the S&P 500 index over a defined holding period. It employs an active strategy using options and collateral to achieve its objective, distinguishing itself from passive index trackers. Recent capital flows show a $43.29 million inflow, signaling renewed investor interest despite its 0.79% expense ratio, which is higher than many broad-market ETFs.
UJAN.B’s buffer mechanism appeals to risk-averse investors seeking limited downside exposure in a volatile market. However, its active structure and higher expense ratio may deter long-term holders compared to cheaper, passive peers like AGG.P. The recent inflow suggests tactical demand, but sustained growth will depend on its ability to deliver on its buffered promise amid shifting market conditions. At the end of the day, its niche design offers a tailored solution—but not a one-size-fits-all answer.
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