UFC CEO Dana White Joins VeChain Advisory Board to Boost Blockchain Awareness

VeChain, a layer-1 blockchain platform focused on real-world applications, has appointed Ultimate Fighting Championship (UFC) CEO Dana White as its newest official adviser. This move aims to raise more mainstream awareness of blockchain technology. White, who is also the founder of Power Slap, will join VeChain’s advisory board alongside Nobel Prize-winning physicist Konstantin Novoselov. The collaboration is expected to drive real-world blockchain adoption through complementary expertise in mass marketing and scientific innovation.

White expressed his enthusiasm for the partnership, stating, “VeChain is an incredible partner for the UFC and Power Slap, and I’m honored to join their advisory board. I’m passionate about technology, and with their products and innovation, I’m looking forward to helping elevate their brand to the next level.”

This strategic alliance could significantly expand blockchain’s reach, as UFC broadcasts are viewed by over 950 million households globally. This provides VeChain with a major opportunity to connect with new users and promote its technology on a larger scale.

White will play a pivotal role in amplifying VeChain’s sustainability initiative, VeBetterDAO. This decentralized platform incentivizes real-world sustainable actions through the DAO’s incentive tokens (B3TR). White will not receive any B3TR or VeChain (VET) tokens as compensation for his advisory role, as confirmed by VeChain.

The UFC has already implemented VeChain’s technology by integrating Near-field communication (NFC) chips into a new generation of fighter gloves. This was done to combat fraud, as fighter apparel is often auctioned off for charity and other causes but suffers from a high degree of fraud. The NFC + blockchain combination helps demonstrate the authenticity of the items, showcasing how VeChain creates real-world assets (RWA) and phygital goods.

Additional conversations are underway with the UFC, the UFC Foundation, and other partners to provide opportunities for VeChain and the VeBetter app ecosystem. Details of these collaborations are expected to be revealed in the coming weeks. VeChain is a layer-1 smart contract platform designed to enhance the supply chain and accelerate the mass adoption of blockchain technology.