UBS Maintains Buy Rating on Under Armour with $8 Price Target

UBS analyst Jay Sole maintains a Buy rating for Under Armour with a price target of $8.00. The company's shares opened at $5.28. Sole has a 6.6% average return and 51.15% success rate on recommended stocks. The general analyst consensus rating for Under Armour is Hold with a $6.78 average price target. UAA market cap is $2.79B with a P/E ratio of -14.30.

UBS analyst Jay Sole has maintained a Buy rating for Under Armour (NYSE:UA), with a new price target of $8.00, despite a recent reduction in price targets by other analysts. The company's shares opened at $5.28 on July 2, 2025, indicating a 1.5% increase from the previous day's close. Sole's rating and price target suggest a potential upside for the stock, which currently has a market capitalization of $2.79 billion and a P/E ratio of -14.30.

The general analyst consensus rating for Under Armour is Hold, with an average price target of $6.78. However, Sole's 6.6% average return and 51.15% success rate on recommended stocks indicate his confidence in the company's long-term prospects. The downward revision in price targets by Evercore ISI, which lowered its target to $5.00 from $6.00 while maintaining an Underperform rating, reflects concerns about Under Armour's lack of pricing power and insufficient innovation [1].

Despite the recent challenges, Under Armour has shown resilience. The company reported its fiscal first-quarter 2026 results, with revenue slightly surpassing expectations by $2 million. However, adjusted earnings per share fell short by $0.01. Stifel and UBS maintained their Buy ratings and price targets, indicating that they believe Under Armour's brand strength and recent organizational improvements will drive future growth [1].

Additionally, Under Armour has reached a settlement in consolidated derivative lawsuits involving some of its current and former officers and directors. The settlement includes implementing corporate governance measures for three years and an $8.9 million payment to the company, funded by insurance proceeds. A trade agreement between the U.S. and Vietnam was announced, which could impact companies like Under Armour, though details are still emerging [1].

References:
[1] https://www.investing.com/news/analyst-ratings/under-armour-stock-price-target-lowered-to-5-at-evercore-isi-on-weak-pricing-power-93CH-4181097
[2] https://www.marketbeat.com/instant-alerts/arch-capital-group-nasdaqacgl-given-new-11800-price-target-at-ubs-group-2025-08-04/