UBS Maintains Buy Rating for Amazon with $271 Price Target

UBS analyst Stephen Ju maintained a Buy rating on Amazon with a price target of $271. Ju is a 5-star analyst with an average return of 13.3% and a 53.27% success rate. The analyst consensus is Strong Buy with a price target consensus of $258.80, an 11.82% upside from current levels. Amazon reported a quarterly revenue of $155.67 billion and a net profit of $17.13 billion.

Amazon.com, Inc. (AMZN) reported robust financial performance for the second quarter of 2025, with a quarterly revenue of $155.67 billion and a net profit of $17.13 billion. The e-commerce giant continues to demonstrate strong growth across its key segments, including North America, International, and Amazon Web Services (AWS).

UBS analyst Stephen Ju, a highly regarded 5-star analyst with an average return of 13.3% and a 53.27% success rate, maintained a Buy rating on Amazon. Ju's price target for the stock is $271, reflecting his bullish outlook on the company's future prospects. Ju's analysis underscores Amazon's strategic initiatives and robust financials, which provide confidence in its long-term potential despite potential overbought conditions and a high P/E ratio [4].

The analyst consensus for Amazon is Strong Buy, with a price target consensus of $258.80, an 11.82% upside from current levels. This consensus is supported by the strong performance of Amazon's core businesses, including its retail operations, AWS, and advertising services. The company's ability to innovate and expand its offerings continues to attract investors and analysts alike [4].

Amazon's earnings report is set to be closely watched by investors, particularly as the company prepares for its upcoming earnings week. Alongside Amazon, other major tech companies such as Microsoft, Apple, and Mastercard are scheduled to release their quarterly results, potentially driving significant market volatility. Investors should remain informed and monitor the latest developments to navigate the potential market fluctuations [2].

As Amazon continues to expand its reach and diversify its revenue streams, its stock remains a popular choice among analysts and investors. The company's strong financial performance and strategic initiatives position it well for continued growth, making it a compelling investment opportunity.

References:
[1] https://www.ainvest.com/news/market-catalysts-microsoft-apple-amazon-mastercard-report-earnings-2507/
[2] https://www.marketscreener.com/news/alphabet-a-ubs-is-neutral-ce7c5cd3d881f520
[3] https://www.tipranks.com/stocks/amzn/forecast
[4] https://www.cnbc.com/2025/07/25/these-stocks-reporting-next-week-usually-top-estimates-and-gain-afterward.html