UBS Considers Crypto Trading for Wealthy Clients in Switzerland Amid Ongoing Regulatory Discussions

Monday, Jan 26, 2026 4:09 pm ET1min read
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UBS is considering opening up crypto trading for its wealthy private banking clients in Switzerland, with plans to initially allow select clients to buy and sell Bitcoin and Ether. The Swiss banking giant has been working on the plan for months and may roll out the offering in other markets like the Asia-Pacific region and the US. However, one industry executive remains skeptical about the value of crypto assets.

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