Uber Technologies Inc. Shares Plunge 2.64% to 2025 Low as FTC Expands Lawsuit Over Billing Practices

The share price fell to its lowest level since April 2025 today, with an intraday decline of 2.64%.

Uber Technologies Inc. faces renewed pressure as the U.S. Federal Trade Commission and 21 states file an amended complaint alleging deceptive billing and subscription practices through its Uber One service. The lawsuit accuses the company of enrolling users without explicit consent, failing to deliver promised benefits like zero-dollar delivery fees, and creating a cancellation process requiring up to 23 screens. These allegations, expanding on an April 2025 complaint, have intensified investor concerns, contributing to a four-day losing streak with a 7.37% decline. Meanwhile, RBC Capital analyst Brad Erickson reaffirmed a Buy rating, citing long-term growth potential in autonomous mobility, while the launch of Robotaxi services in Dubai underscores strategic innovation.

The stock’s recent intraday drop of 2.64% to a new low reflects the immediate impact of legal challenges against the backdrop of these developments.

While the legal action could result in penalties, compliance costs, and reputational damage, Uber’s foray into autonomous vehicles with WeRide in Dubai highlights its pivot toward cost-efficient, tech-driven solutions. The RBC Capital price target of $110 reflects optimism in this trajectory, though the stock’s recent performance underscores the delicate balance between legal challenges and innovation. Investors must weigh near-term volatility against the company’s ability to adapt, with outcomes likely shaping its market resilience in the coming months. The dual narrative of regulatory risks and strategic advancements will be critical in determining Uber’s path forward. The Robotaxi initiative, part of a broader shift in mobility, aims to reduce operational costs and enhance service efficiency, potentially offsetting some legal headwinds if scaled effectively.