Uber Slides 13.26% as Domino's Ditches Partnership for DoorDash Deal

Uber recently experienced a significant decline in its stock value, dropping 7.49% on April 4 following another decline the previous day, totaling a two-day fall of 13.26%. This marks a notable low for the company, as the intraday price hit its lowest since February 2025.

In a strategic move, Domino's has ended its exclusive North American delivery partnership with Uber Eats. As of May, the pizza chain will start accepting orders through DoorDash, allowing Domino’s to tap into new customer segments. The service will also be rolled out in Canada later this year, where Domino's will utilize its own drivers for delivery.

The partnership between Domino's and Uber Eats in North America had a significant duration, initially established in July 2023 and later extended through to May 2025. Similar terms were agreed upon in Canada starting from April 2024. During a financial conference call in February, Domino’s CEO Russell Weiner noted that orders from Uber Eats represented 3% of Domino's 2024 sales.

Domino’s anticipates the collaboration with DoorDash will unlock a $1 billion opportunity in attracting new customers, particularly those in suburban areas where DoorDash surpasses Uber Eats in scale. Domino’s U.S. Chief Operating Officer Joe Jordan emphasized the strategic importance of reaching additional clientele in both suburban and rural regions.