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On August 12, 2025,
(UBER) closed with a 1.27% gain, trading at a volume of $1.15 billion, a 23.79% decline from the previous day’s volume. The stock ranked 68th in market activity. The move follows strategic leadership changes at Uber Freight, a key revenue-generating division, as its founder and CEO Lior Ron transitions to chief operating officer at autonomous trucking firm Waabi. Ron, who scaled Uber Freight to $5 billion in annual revenue, will retain a chairman role while Rebecca Tinucci assumes leadership at Uber Freight. The shift underscores a broader industry pivot toward autonomous freight solutions, with Waabi targeting full driverless operations on major U.S. routes by year-end. Uber remains an investor in Waabi and continues to collaborate with the startup through its logistics network, which has already integrated Waabi’s autonomous trucking technology in Texas since 2023.Ron’s departure signals accelerated commercialization efforts for autonomous trucking, a sector where cost efficiencies and operational scalability are critical. Waabi, backed by Uber, Volvo, and Khosla Ventures, plans to deploy driverless trucks along Sun Belt corridors by late 2025, leveraging favorable weather and high freight demand. The company’s focus on simulation technology and partnerships with OEMs highlights its capital-efficient approach, contrasting with peers that require larger funding rounds. Ron emphasized that automation could double daily freight hours while reducing costs and improving safety, positioning driverless trucks as a disruptive force in supply chain logistics over the next five years. Uber’s continued involvement through its freight platform and electrification strategy suggests the ride-hail giant is hedging its bets on autonomous technology as a core growth driver.
Strategic alignment between Uber and Waabi extends to testing and commercial deployment. Waabi’s trucks are already operating between Dallas and Houston under Uber Freight’s network, with plans to expand routes. The collaboration aims to integrate autonomous solutions into existing logistics infrastructure, bypassing the need for costly terminal expansions. Meanwhile, regulatory challenges remain fragmented across U.S. states, though federal interest in streamlining self-driving frameworks could accelerate adoption. Ron’s leadership at Waabi is expected to accelerate partnerships and commercialization timelines, with the startup targeting a 99.7% simulation accuracy rate for its autonomous systems. The move also reflects a generational shift in logistics leadership, as experienced executives pivot from digital platforms to physical automation to address labor shortages and operational inefficiencies.
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