Uber Launches Safari in Kenya with Focus on $4.3 Billion Tourism Industry

Uber has launched Uber Safari in Kenya, targeting the $4.3 billion tourism industry. The service offers guided three-hour tours to observe wildlife such as lions, rhinos, and leopards. The daytime fare for a vehicle is 25,000 Kenyan shillings ($194), while nighttime tours cost 40,000 shillings. The platform aims to create new revenue opportunities for local tour operators and fleet partners.

Uber Technologies Inc. has expanded its services in Kenya by introducing Uber Safari, a guided tour service in Nairobi National Park. This new offering is part of Uber's strategy to celebrate a decade in Kenya and tap into the country's $4.3 billion tourism industry. The service, which offers day and night safari tours, is designed to cater to both domestic tourists and business travelers seeking quick wildlife experiences.

Uber Safari allows riders to pre-book guided tours lasting approximately three hours through the Uber app. These tours provide opportunities to observe lions, rhinos, buffaloes, and leopards. The service integrates local tour operators and fleet partners, creating new earning opportunities for those with safari-ready vehicles and guiding expertise.

The daytime fare for a vehicle is 25,000 Kenyan shillings ($194), while nighttime tours cost 40,000 shillings. Uber Safari aims to create new revenue streams for local tour operators and fleet partners, while also contributing to Kenya's economy. According to Uber's statement, tourism contributes 10.4% of Kenya's GDP and 5.5% of formal employment Uber launches “Uber Safari” in Nairobi National Park^[1].

Uber added 14.1 billion shillings ($109 million) to Kenya's economy in 2023, with about 20% of this contribution tied to tourism Uber launches “Uber Safari” in Nairobi National Park^[1]. By positioning itself in the tourism value chain, Uber Safari positions the ride-hailing giant as a significant player in Kenya's tourism sector, which is a vital source of foreign exchange.