Uber Introduces Safari in Nairobi, Kenya: A Platform to Connect Users with Drivers, Restaurants, and Service Providers

Uber Technologies has introduced Uber Safari in Nairobi, Kenya, a new platform connecting users with drivers, restaurants, and service providers. The company's net sales are primarily from operating a trip booking and vehicle rental platform (53.2%), followed by meal ordering (32.7%) and freight carrier and shipper linking (14.1%). The company's sales are geographically distributed across the US and Canada (54.8%), Europe/Middle East/Africa (26.6%), Asia/Pacific (11.9%), and Latin America (6.7%).

Uber Technologies Inc. has launched Uber Safari in Nairobi, Kenya, marking the company's entry into the country's tourism sector. The new service offers guided tours in Nairobi National Park, the only wildlife park located within a capital city. This move comes as Uber celebrates a decade in Kenya and seeks to tap into the country's $4.3 billion tourism industry Uber launches “Uber Safari” in Nairobi National Park^[1].

Uber Safari allows users to pre-book day or night safaris through the Uber app, with each trip lasting about three hours. The service integrates local tour operators and fleet partners, creating new earning opportunities for those with safari-ready vehicles and guiding expertise. The tours are designed to showcase lions, rhinos, buffalo, and leopards, among other wildlife Uber launches “Uber Safari” in Nairobi National Park^[1].

Kenya's tourism sector is a vital source of foreign exchange, contributing 10.4% of the country's GDP and 5.5% of formal employment. Uber Safari positions the ride-hailing giant not just as a mobility service, but as a player in the country's tourism value chain. According to Uber's statement, tourism contributed 20% of the $14.1 billion added to Kenya's economy in 2023 Uber launches “Uber Safari” in Nairobi National Park^[1].

In related news, Sapient Capital LLC significantly increased its stake in Uber Technologies during the second quarter of 2025. The firm acquired over 142,000 additional shares, bringing its total to roughly 177,965 shares valued at approximately $16.6 million. This represents a 408.2% increase in Sapient Capital's position in Uber Technologies Sapient Capital LLC Grows Position in Uber Technologies, Inc. $UBER^[2].

Uber's financial performance has been robust, with the company reporting earnings per share of $0.63 and revenue of $12.65 billion for the second quarter of 2025, both of which exceeded analyst estimates. The company's quarterly revenue grew by 18.2% year-over-year Sapient Capital LLC Grows Position in Uber Technologies, Inc. $UBER^[2].