TVS Motor Aug, scooter sales 222,296

TVS Motor Aug, scooter sales 222,296

TVS Motor Company reported robust sales figures for August, with a total of 222,296 scooters sold, according to data from the Vahan portal [2]. This significant increase in sales is attributed to the company's strong positioning in the electric vehicle (EV) market, despite challenges posed by rare earth magnet shortages.

The TVS Orbiter, the company's latest electric scooter, has been a key driver of this growth. Launched in August 2025, the Orbiter offers a 158 km IDC range, cruise control, 34-litre boot space, hill-hold assist, and advanced connected features [1]. Its modern design, combined with features like a connected mobile app and front LED headlamp with visor, has resonated well with customers, contributing to its popularity.

The Orbiter's success has been further bolstered by the company's commitment to innovation and customer-centric approach. Gaurav Gupta, President of India Two-Wheeler Business at TVS Motor Company, highlighted the company's focus on technology and customer-centric innovation, stating, "At TVS Motor, we are driven by unwavering focus on technology and customer-centric innovation" [1].

However, the company has not been immune to the industry-wide challenges posed by rare earth magnet shortages. These shortages have disrupted production and sales for many EV manufacturers, including Bajaj Auto and Ola Electric [2]. Despite these challenges, TVS Motor has managed to maintain its leadership position in the EV market.

The company's ability to navigate these challenges and maintain strong sales figures underscores its resilience and commitment to the EV sector. As the industry continues to evolve, TVS Motor's focus on innovation and customer satisfaction positions it well to capitalize on future opportunities.

References:
[1] https://www.business-standard.com/companies/news/tvs-motor-launches-orbiter-electric-scooter-at-rs-99900-125082800724_1.html
[2] https://m.economictimes.com/industry/renewables/rare-earth-magnet-supply-issues-impact-august-e-scooter-rankings-tvs-on-top-ather-switches-gear-to-race-past-ola-electric/articleshow/123551798.cms