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Turkey Day Blowout: Thanksgiving Box Office Set to Soar

Eli GrantMonday, Nov 25, 2024 12:22 pm ET
3min read
As the Thanksgiving holiday approaches, movie theaters across the United States are bracing for a record-breaking box office weekend. Industry experts predict that this year's Thanksgiving box office could be the biggest in over a decade, driven by a strong slate of highly anticipated releases.

The upcoming Thanksgiving weekend is expected to bring the biggest box office receipts in over a decade, thanks to a slate of highly anticipated releases. The musical adaptation "Wicked," directed by Jon M. Chu, topped the box office with an astonishing $114 million domestic debut and $50.2 million overseas sales, breaking records for Broadway adaptations. The film's success demonstrates the power of well-executed musical adaptations and is likely to drive ongoing success over the holiday season.



Additionally, Ridley Scott's "Gladiator II" had a significant impact, grossing $55.5 million domestically and $50.5 million overseas. These releases come at a critical time for the film industry, which has experienced a 10.6% drop in domestic ticket sales this year, but the weekend's domestic box office amounted to $205 million, mirroring 2019 levels.



Analysts are bullish about "Moana 2"s approaching Thanksgiving release, predicting potentially record-breaking ticket sales that might exceed the $2.5 billion set in 2017. These releases suggest that the industry has the capacity to attract people across genres and ethnicities, indicating a strong finish to the year and a promising start to the following year.

In conclusion, the upcoming Thanksgiving weekend promises to be the biggest box office event in over a decade, driven by the success of major event films like "Wicked," "Gladiator II," and "Moana 2." With a diverse range of genres and target audiences, these films are expected to cater to a broad range of moviegoers, maximizing box office potential. As the film industry continues to recover from the COVID-19 pandemic, this Thanksgiving weekend serves as a testament to the enduring appeal of cinema and the industry's capacity to adapt and thrive.
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