Truth Social Launches Cryptocurrency-Backed Loyalty Program: A New Revenue Stream for Trump Media & Technology Group.

Truth Social, a social media platform founded by Donald Trump, has launched a utility token for its loyalty rewards program, the Patriot Package. The token will initially cover subscription costs on the Truth+ platform and may be applied to other products and services in the Truth ecosystem. This move reflects Truth Social's growing interest in cryptocurrency and its broader trend of integrating crypto solutions. The utility token initiative echoes past endeavors like Reddit's Community Points, which also faced regulatory scrutiny.

Truth Social, the social media platform founded by Donald Trump, has taken a significant step into the world of cryptocurrency by launching a utility token for its loyalty rewards program, the "Patriot Package." The token, initially intended to cover subscription costs on the Truth+ platform, may also be applied to other products and services within the Truth ecosystem. This move underscores Truth Social's growing interest in cryptocurrency and its broader trend of integrating crypto solutions.

The Patriot Package, currently in public beta, offers a range of features including 12 "non-awakening" news channels, expanded video-on-demand content, and a red verification checkmark on the platform. Subscribers will accumulate "gems" based on their activity, which will be linked to utility tokens on Truth Social and Truth+. This loyalty mechanism is designed to incentivize user engagement and retention [1].

Truth Social's foray into utility tokens is part of a broader strategy that includes the filing of an S-1 registration statement with the U.S. Securities and Exchange Commission (SEC) for a "Blue Chip crypto" exchange-traded fund (ETF). The proposed ETF, which will primarily hold Bitcoin (BTC), Ethereum (ETH), Solana (SOL), Ripple (XRP), and Cronos (CRO), is expected to function as a passive investment vehicle [2].

The SEC's potential approval of this ETF aligns with Truth Social's broader digital asset strategy, which includes a Bitcoin treasury plan. In May, the company announced it had raised $2.44 billion through a private placement involving nearly 50 institutional investors. This funding round included 55.9 million shares at $25.72 and $1 billion in zero-coupon convertible notes, with proceeds designated for Bitcoin acquisition and general operations [3].

The Trump family's growing investment in cryptocurrency is evident in various ventures. Donald Trump Jr. has recently invested in Thumzup Media, a social media firm building a Bitcoin reserve, reflecting the family's strategy to utilize cryptocurrency as a treasury asset [4].

References:
[1] https://www.bitget.com/news/detail/12560604857979
[2] https://www.tradingview.com/news/cryptonews:3032dcf57094b:0-truth-social-files-for-blue-chip-crypto-etf-including-btc-eth-xrp-and-sol/
[3] https://economictimes.indiatimes.com/crypto-news-today-live-10-jul-2025/liveblog/122349290.cms
[4] https://www.tradingview.com/news/zacks:cc2decb01094b:0-robinhood-tokenized-stocks-face-scrutiny-from-lithuania-central-bank/