TrustLinq Appoints Sharon Gal Franko as CEO to Drive Global Crypto Adoption

TrustLinq, a Swiss-regulated crypto-to-fiat financial intermediary, has announced the appointment of Sharon Gal Franko as its new Chief Executive Officer, effective April 2nd, 2025. Franko brings 25 years of experience in global payments, fintech innovation, and strategic partnerships to her new role.

Franko's appointment comes at a time when the crypto-to-fiat payments sector is grappling with limitations in accessibility and usage worldwide. She aims to expand global adoption without the need for integrating new processes. "I am truly honored and excited to lead TrustLinq on this incredible journey," Franko stated. "With the right vision, strategy, and execution, only the sky is the limit for us. We are paving the future of payments, making paying with crypto possible–everywhere."

Throughout her career, Franko has held executive leadership roles at several top-tier financial technology companies. She served as the General Manager for Israel and Vice President of Global Partnerships at Nium, and has also worked with Nuvei, dLocal, and EMS, a Fiserv company. Her roles have involved leading high-impact strategic fintech initiatives, spearheading global growth efforts, and building meaningful partnerships that have contributed to significant company success. Franko's educational background, including a Master’s degree, has provided her with a deep understanding of the payments ecosystem, positioning her as an ideal leader to drive TrustLinq's next growth phase.

TrustLinq is focused on challenging the notion of integrating new technology for cryptocurrency adoption. The company aims to create a bridge that makes crypto-to-fiat spending simple, allowing crypto holders to use their digital currency for everyday goods and services. Merchants can retain their existing fiat payment infrastructure, making the transition seamless. With Franko at the helm, TrustLinq is poised to further innovate its solutions globally and enable crypto usage across major merchants.

TrustLinq is a Swiss-regulated financial intermediary that bridges the gap between cryptocurrency and traditional finance. The company offers secure, compliant, and globally accessible crypto-to-fiat solutions, enabling crypto holders to use their assets in everyday transactions without requiring merchants to adopt digital currency.