Trust Wallet's TWT-Powered Program Fills Web3's User Recognition Gap

Trust Wallet, the world's leading self-custody Web3 wallet with over 210 million users, has launched Trust Premium, a loyalty program designed to reward users for their ongoing activity within the platform, according to a Decrypt report. The initiative, powered by the Trust Wallet Token (TWT), introduces a tiered system that transforms everyday actions—such as swapping, staking, or holding assets—into tangible benefits. This move addresses a long-standing gap in the Web3 ecosystem: the lack of meaningful recognition for user loyalty in self-custody environments, the Decrypt report notes.

Under Trust Premium, users accumulate Trust XPs (Experience Points) through activities like daily check-ins, swapping tokens, or funding their wallets. These points enable progression through Bronze, Silver, and Gold tiers, each unlocking progressively valuable perks. For instance, Gold-tier users gain access to gas fee discounts, priority participation in Trust Alpha (a testing program for new features), and exclusive airdrops. The program also incentivizes TWT holders, as locking TWT further accelerates tier progression and grants access to deeper benefits.

Eowyn Chen, CEO of Trust Wallet, emphasized that the program redefines loyalty in Web3 by shifting from a "earn and forget" model to one where users see lasting value from their contributions. "Whether someone is swapping daily or safeguarding their assets, our users' actions now build real progress and unlock meaningful benefits—all while remaining fully self-custodial," she stated. The initiative aligns with Trust Wallet's broader mission to make Web3 accessible and rewarding for both novice and experienced users.

The launch of Trust Premium coincides with a broader industry trend of tokenized loyalty programs. Earlier this year, Mutuum Finance announced a buy-and-distribute mechanism for its DeFi platform, using protocol fees to reward token holders, as detailed in a GlobeNewswire release. Similarly, THORWallet recently listed its native TITN token on major exchanges like Binance and Coinbase, emphasizing community-driven value creation, according to a BeinCrypto article. However, Trust Premium stands out by integrating rewards directly into a widely used wallet, potentially amplifying user engagement.

Critics note that while tiered rewards can drive activity, the long-term sustainability of such programs depends on user retention and token economics. For Trust Premium, the success hinges on whether the benefits—such as gas savings and exclusive access—justify the effort to maintain higher tiers. Trust Wallet's existing user base, combined with the utility of TWT, may mitigate these risks.

The program's rollout began in supported regions on November 3, 2025, with users able to track their progress via a dedicated Premium dashboard. As the crypto industry continues to evolve, Trust Premium's focus on user-centric rewards could set a new benchmark for engagement in self-custody platforms.