Trust Wallet Launches Buy+ Feature for Simplified Crypto Purchases

Coin WorldMonday, Jun 2, 2025 8:10 am ET
2min read

Trust Wallet, a leading self-custody Web3 wallet, has introduced a new feature called Buy+, powered by Binance Connect. This innovation aims to simplify the process of accessing cryptocurrencies for users worldwide, making it easier for newcomers to onboard. With Buy+, users can purchase tokens on BNB Chain, Base, and Solana directly using fiat currency, without the need to own any crypto assets or understand complex crypto workflows. This feature eliminates the multi-step process previously required to buy new or trending tokens, which often involved manual swaps and switching between platforms. The new system allows users to go from card, Apple/Google Pay, and more, to their desired token in just a few taps, all within the Trust Wallet app and without compromising self-custody.

Eowyn Chen, CEO of Trust Wallet, highlighted the importance of simplifying the onboarding process for fiat assets into desired crypto assets. The new feature integrates fiat onboarding with on-chain crypto swapping, reducing the number of steps required. This makes it easier for users to quickly, securely, and easily acquire smaller, trending tokens. The Buy+ feature works by intelligently routing transactions based on token availability. If a token is directly supported by Binance Connect, the purchase is completed in one seamless fiat-to-crypto flow. If not, the feature automatically facilitates a two-step process, first acquiring the required native token and then swapping it within the Trust Wallet app, all while maintaining full self-custody and minimizing complexity for the user.

This collaboration between Trust Wallet and Binance Connect reflects a shared commitment to lowering barriers to entry and making Web3 more intuitive for millions of users worldwide. The feature pairs Binance Connect’s fiat-to-crypto infrastructure with Trust Wallet’s smart routing and swap capabilities to deliver a uniquely seamless experience that balances speed, flexibility, and full ownership. Thomas Gregory, Vice President of Fiat at Binance, emphasized that the launch of Buy+ is a major step in breaking down barriers to crypto adoption. By removing the complexity of chains, swaps, and token transfers, users, especially those new to crypto, have a faster, simpler way to access the tokens and communities they care about. Binance Connect is proud to power this experience and enable partners to deliver seamless fiat-to-crypto journeys.

Additional blockchain networks will be supported in future rollouts, as Binance Connect continues to expand access to Web3 tokens. Users can access the Buy+ Token feature by downloading or opening the latest version of Trust Wallet and selecting "Buy" on any supported token. This feature is currently live, although it is not available in certain regions including the United Kingdom, United States, Canada, Nigeria, Netherlands, Russia, Belarus, Cape Verde, Cuba, Syria, or Iran. Trust Wallet is a secure, self-custody Web3 wallet and gateway for people who want to fully own, control, and leverage the power of their digital assets. It makes it easier, safer, and convenient for millions of people around the world to experience Web3, access dApps securely, store and manage their crypto and NFTs, as well as buy, sell, and stake crypto to earn rewards — all in one place and without limits.

Binance Connect is a leading fiat-to-crypto infrastructure platform powered by Binance. It enables seamless on- and off-ramp solutions for Web3 applications, wallets, and marketplaces by leveraging Binance’s global liquidity, regulatory compliance, and diverse payment rails — including card payments, Apple Pay, Google Pay, local banking options, and P2P trading. Built to simplify access to digital assets, Binance Connect bridges traditional finance and decentralized ecosystems, empowering developers, businesses, and users to interact with crypto securely and efficiently.