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Former U.S. President Donald Trump recently generated buzz in the crypto world by sharing content on Truth Social about Ripple Labs and its cryptocurrency, XRP. His posts hinted at a "Trump effect" that appears to be guiding Ripple's increased focus on the U.S. market, potentially driving up XRP's value. This has sparked excitement among market participants, particularly in the XRP community.
Ripple, the company behind XRP, has seen a boost in its business opportunities in the U.S. since the 2024 election. Ripple CEO Brad Garlinghouse has discussed the impact of SEC Chairman Gary Gensler's actions on Ripple and how the "Trump bull market" is real. According to Garlinghouse, Ripple has signed more U.S. deals in the last few months of 2024 than during the previous half-year period, marking a shift toward more business growth stateside. This surge in U.S.-based operations was also highlighted by the fact that 75% of Ripple's open roles are now U.S.-based, a stark contrast to the past few years when most hiring was outside of the country.
Ripple has had strong connections with Trump's team, having donated to the Fair Shape PAC during the election, and Ripple executives have even met with Trump in the past. While it remains unclear exactly how much influence Trump has had on Ripple's operations, the article shared by Trump could signal growing support for Ripple as the company continues to thrive in the U.S. market.

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