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Former U.S. President Donald Trump's company, Trump Media and Technology Group (TMTG), has revealed plans to launch a Bitcoin exchange-traded fund (ETF), marking a significant step in the cryptocurrency industry's growing acceptance. TMTG, where Trump is the largest shareholder, has filed trademarks under the Truth.Fi brand for various ETFs and separately managed accounts (SMAs), including the Truth.Fi Bitcoin Plus ETF.
The company has teamed up with Yorkville Advisors to oversee regulatory procedures and structure the investment products. TMTG has committed up to $250 million towards its financial services expansion, with Charles Schwab acting as the custodian. This investment accounts for over 35% of TMTG's reported $700 million cash reserves.
TMTG Chairman and CEO Devin Nunes described the company's new financial products as an alternative to mainstream asset management firms. He highlighted a focus on Bitcoin, stating that the goal is to provide investment options in American energy, manufacturing, and other industries as a response to traditional funds that, according to him, promote "woke" policies and financial restrictions.
The launch of Bitcoin ETFs comes as the crypto industry experiences growing institutional interest following last year's approval of multiple spot Bitcoin ETFs in the U.S. Data from Farside Investors reveals that U.S.-based spot Bitcoin ETFs have accumulated nearly $40.7 billion in net inflows within just over a year.
Despite the buzz, analysts believe that Trump's ETF will likely be smaller compared to BlackRock's IBIT and Fidelity's FBTC, which dominate the market. However, experts agree that its launch further solidifies Bitcoin's mainstream acceptance.
Grayscale, a leading digital asset manager, is also considering converting its Litecoin Trust into an exchange-traded product (ETP) amid the rising interest in crypto ETFs. This move signals a broader trend where asset managers are eager to launch cryptocurrency-related investment products, capitalizing on the growing demand for digital assets.
The influx of applications for crypto ETFs is a strong indicator of increasing institutional acceptance of cryptocurrencies. For example, Bitwise made headlines with its recent filing for a Dogecoin ETF, while Tuttle Capital has proposed a significant range of leveraged ETFs. The enthusiasm is palpable,

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