Trump's TMTG Launches "America-First" Fintech Platform Truth.Fi

Trump Media & Technology Group (TMTG), the company behind former U.S. President Donald Trump's social media platform Truth Social, has announced the launch of a new fintech platform called Truth.Fi. The platform aims to focus on cryptocurrencies and exchange-traded funds (ETFs), aligning with what TMTG calls an "America-first" strategy.

Truth.Fi will offer a range of investment products, including customized ETFs, separately managed accounts (SMAs), and exposure to cryptocurrencies like Bitcoin. The company has allocated up to $250 million for these investments, with the funds custodied by Charles Schwab. Yorkville Advisors will act as the registered investment adviser (RIA) for Truth.Fi's financial products.

TMTG CEO Devin Nunes framed the move as part of the company's broader goal of offering alternatives to traditional institutions, which TMTG often portrays as politically biased. According to Nunes, Truth.Fi is a logical next step for the company, following the launch of Truth Social as a free-speech alternative to mainstream social platforms and the introduction of Truth+, its streaming service. He emphasized that the new financial venture is intended to provide American investors with options outside of what he called "Big Tech and woke corporations."

TMTG has been hinting at a move into fintech for a while. Back in November 2024, reports surfaced that the company had filed a trademark application for the name "TruthFi," describing it as a payment platform for digital assets. At the time, it was unclear whether this was just a defensive move to protect the brand or a sign of real business plans.

The company hasn't provided a detailed timeline for when Truth.Fi's products will hit the market, but it says multiple investment vehicles are planned for rollout in 2025. This will depend on finalizing partnerships, securing funding, and clearing regulatory hurdles.

Trump Media stock (DJT) surged following the announcement. Shares rose from $30.04 at market close on Jan. 28 to $35.30 in pre-market trading on Jan. 29, reflecting a 17.51% jump at press time.