Trump's TMTG Expands into Crypto and Finance

Trump Media and Technology Group (TMTG), the media conglomerate partially owned by former U.S. President Donald Trump, has announced its expansion into financial services and cryptocurrencies. The company, which operates the social media platform Truth Social and the video streaming platform Truth+, has launched a new fintech brand called Truth.Fi.

Truth.Fi will offer separately managed accounts, customized exchange-traded funds, and cryptocurrency services. The company has partnered with Charles Schwab, a leading financial services firm, to provide custody and financial advisory services. TMTG CEO and White House official Devin Nunes stated that the development of Truth.Fi aims to protect Americans from being debanked and to provide an alternative to Big Tech options.

This expansion into crypto financial services comes after months of speculation about TMTG's plans to enter the crypto market. The move signals a shift in digital asset regulation under the Trump administration. In September 2024, President Trump announced the launch of World Liberty Financial, a decentralized finance (DeFi) platform. The platform has since accumulated over $394 million worth of cryptocurrencies, including over 62,000 Ether (ETH), 646 Wrapped Bitcoin (WBTC), and more than 19,000 Lido Staked Ether (stETH).

World Liberty Financial purchased over $100 million in cryptocurrencies on Jan. 20, 2025, the president's inauguration day, doubling down on its ETH and WBTC holdings. The platform's crypto holdings include ENS names such as barrontrump.eth, erictrump.eth, trumpcoin.eth, and worldliberty.eth, leading to speculation about the Trump family's future plans in the digital asset markets.

TMTG's expansion into financial services and cryptocurrencies is part of a broader strategy to create a robust ecosystem for American patriots to protect themselves from the ever-present threat of cancellation, censorship, debanking, and privacy violations committed by Big Tech and woke corporations. The company's investment strategy will focus on American growth sectors, energy companies, and the Patriot Economy.