Trump's TMTG Dives into Fintech with Six New Investment Products

Trump Media and Technology Group (TMTG), the parent company behind Truth Social, has filed trademark applications for six new investment products, marking its entry into the financial services sector. These products aim to track Bitcoin and key US industries, including manufacturing and energy.

The filings include products such as the Truth.Fi Bitcoin Plus ETF, Truth.Fi Made in America ETF, and Truth.Fi US Energy Independence ETF, signaling TMTG’s plans to diversify into fintech. To complement the exchange-traded funds (ETFs), the company also plans to introduce three separately managed accounts (SMAs) in collaboration with Charles Schwab.

TMTG’s move is part of a broader strategy to launch a new financial services and fintech brand called Truth.Fi. The company is majority-owned by former US President Donald Trump and its latest venture into the financial services market reflects a strategic push to expand its brand beyond social media.

Last week, TMTG’s board approved the launch of the Truth.Fi brand, with the company targeting investments of up to $250 million, which will be managed and custodied by Charles Schwab. This new financial product lineup highlights TMTG’s ambition to capitalize on the growing interest in cryptocurrency and sectors vital to US economic strength, such as energy and manufacturing.

The filings represent the first step in TMTG’s plan to tap into the growing demand for innovative financial products in the US market. TMTG CEO and Chairman Devin Nunes stated, “We aim to give investors a means to invest in American energy, manufacturing, and other firms that provide a competitive alternative to the woke funds and debanking problems that you find throughout the market. We’re exploring a range of ways to differentiate our products, including strategies related to bitcoin.”

Yorkville Advisors, an affiliate of Yorkville Advisors, has entered into a services and licensing agreement with TMTG. Subject to necessary approvals, Yorkville will act as the Registered Investment Advisor for the new financial products, leading their construction and guiding them through the regulatory process.