Trump's TMTG Dives into Fintech with Bitcoin and Industry ETFs

Trump Media and Technology Group (TMTG), the parent company behind Truth Social, has announced its entry into the financial services sector by filing for trademarks on six new investment products. These products aim to track Bitcoin and key US industries, including manufacturing and energy.

The company has filed for trademarks on products such as the Truth.Fi Bitcoin Plus ETF, Truth.Fi Made in America ETF, and Truth.Fi US Energy Independence ETF, signaling its plans to diversify into fintech. To complement the exchange-traded funds (ETFs), TMTG also plans to introduce three separately managed accounts (SMAs) in collaboration with Charles Schwab.

TMTG is majority-owned by former US President Donald Trump, and its latest venture into the financial services market reflects a strategic push to expand its brand beyond social media. Last week, TMTG’s board approved the launch of the Truth.Fi brand, with the company targeting investments of up to $250 million, which will be managed and custodied by Charles Schwab.

The new financial product lineup highlights TMTG’s ambition to capitalize on the growing interest in cryptocurrency and sectors vital to US economic strength, such as energy and manufacturing. The filings represent the first step in TMTG’s plan to tap into the growing demand for innovative financial products in the US market.