Trump's Tariffs: A Close Look at the Potential Impact on U.S. Consumers and Industries

The proposed 25% tariffs on imports from Canada and Mexico, announced by President Donald Trump, have the potential to significantly impact the daily lives of U.S. consumers and industries. These tariffs, if implemented, could lead to higher prices for everyday consumer goods, disrupt North American supply chains, and even invite retaliatory measures from Canada and Mexico. This article will delve into the potential consequences of these tariffs, focusing on the avocado and automotive industries as case studies.



Avocados: A Guacamole Crisis?

Mexico is the largest supplier of avocados to the U.S., accounting for around 90% of imports. A 25% tariff on Mexican avocados would increase their cost at the border, which could be passed on to consumers in the form of higher prices. While producers and importers might absorb some of the costs to maintain competitiveness, it's likely that prices would rise significantly. David Ortega, a food economist at Michigan State University, suggests that prices could increase by "pretty close" to the full 25% due to the lack of substitute ability for Mexican avocados. This would make avocados more expensive for U.S. consumers, potentially impacting their purchasing decisions, especially around events like the Super Bowl, which is a major guacamole-eating occasion.

Automotive Industry: Disruptions and Consequences

The automotive industry is highly integrated, with parts and components crossing borders multiple times during the production process. If these components are taxed each time, it would amplify the increase in production costs and increase the prices paid by consumers on both sides of the border. In the United States, tariffs would increase the prices consumers pay for imported goods, leading to higher inflation. A stronger U.S. dollar would provide a partial offset, but retaliatory tariffs imposed by other countries, including Canada, would lead to a significant substitution away from U.S. exports. This would slow down U.S. GDP growth. Additionally, tariffs would increase costs for U.S. businesses that import intermediate inputs used to produce final goods, further impacting industries with highly integrated international supply chains.

For the automotive industry specifically, the tariffs could lead to higher car prices for consumers. The process of making a car involves parts and components crossing the Canada-U.S. border several times. If these components are taxed each time, it would amplify the increase in production costs and increase the prices paid by consumers on both sides of the border.

Retaliatory Measures: A Double-Edged Sword

In response to the U.S. tariffs, Canada and Mexico have already threatened retaliatory measures. Doug Ford, the premier of Ontario, has vowed to counterpunch by pulling American alcohol off store shelves in the Canadian province. This move is not an idle threat, as Canada is the world's No. 2 market for America's distilled spirits, behind the 27-nation European Union (AP, 2025).

If Canada and Mexico impose retaliatory tariffs on U.S. goods, it could significantly impact U.S. exports and industries. According to a study by the tax and consulting firm PwC, if Trump goes ahead with his threat, tariffs would surge from $1.3 billion to $132 billion a year on Mexico's imports to the United States and from $440 million to $107 billion on Canada's. This would lead to a substantial increase in the cost of goods for U.S. consumers and businesses, potentially driving up prices for a wide range of products, including gasoline and pickup trucks (AP, 2025).

Moreover, retaliatory tariffs could disrupt supply chains in the United States, Canada, and Mexico. For example, in the motor vehicle sector, parts and components cross the Canada-U.S. border several times during production. If these components are taxed each time, it would amplify the increase in production costs and increase the prices paid by consumers on both sides of the border.

The retaliatory tariffs could also lead to a significant substitution away from U.S. exports, further impacting U.S. industries. This could result in a decline in the volume of U.S. exports to Canada and Mexico, as well as a reduction in global demand for U.S. goods (Bank of Canada, 2022).

In summary, the proposed 25% tariffs on imports from Canada and Mexico could have significant impacts on U.S. consumers and industries, including increased costs for everyday consumer goods, disrupted supply chains, and a decline in the volume of U.S. exports to these countries. The potential long-term consequences for the U.S. economy include slower economic growth, higher inflation, and a decrease in consumer spending, all of which could have a significant impact on the overall health of the U.S. economy.