Trump's Praise Sends American Eagle Shares Up 24%

Following the launch of a viral advertising campaign titled “genes,” featuring actress Sydney Sweeney, American Eagle Outfitters (AEO) saw a significant rise in its stock price. The campaign, which highlights Sweeney’s genetic traits and concludes with the tagline “Sydney Sweeney has great jeans,” contributed to an initial 23.65% increase in shares. However, the stock’s momentum accelerated after former U.S. President Donald Trump publicly praised the ad on his social media platform, Truth Social [1].

In his post, Trump emphasized the campaign’s success and Sweeney’s role in it, noting that the jeans were “flying off the shelves.” His comments coincided with growing public attention on the ad, which had already sparked some controversy for its focus on physical attributes. Trump’s endorsement, which included a political reference to Sweeney’s registered Republican status, further fueled investor enthusiasm [2].

The stock closed at $13.28 per share after Trump’s remarks, reflecting a 24% jump in value. This sharp increase underscores the influence that high-profile endorsements—particularly from a former U.S. president—can have on market sentiment. Analysts have suggested that Trump’s public praise functions as a potent tool for boosting brand visibility and stock performance, even when the underlying campaign is polarizing [3].

Trump’s commentary on the ad also included criticism of other brands and celebrities, reinforcing a pattern of public statements that often generate media attention. His influence has proven to be more than a political phenomenon, as it now appears to shape consumer behavior and investment decisions in the retail sector [4].

While the immediate financial response has been significant, the long-term retail impact of the campaign remains uncertain. Nevertheless, the surge in AEO’s stock highlights the growing intersection between celebrity culture, political influence, and financial markets. Investors seem to recognize the power of Trump’s endorsement, even as it remains controversial.

Sources:

[1] title1: Trump Boosts American Eagle Shares With Praise to ... (url1: https://news.bitcoin.com/trump-boosts-american-eagle-shares-with-praise-to-sydney-sweeney/)

[2] title2: American Eagle stock soars after Trump mentions it in social ... (url2: https://finance.yahoo.com/news/american-eagle-stock-soars-trump-144548679.html)

[3] title3: 'Go get 'em Sydney!' Trump's love for American Eagle's ... (url3: https://africa.businessinsider.com/markets/go-get-em-sydney-trumps-love-for-american-eagles-new-ad-campaign-sparks-a-fresh-24/c8vrbwn)

[4] title4: “Now I love this ad”: Donald Trump praises Sydney ... (url4: https://www.storyboard18.com/brand-marketing/from-denim-to-debate-trump-praises-sydney-sweeneys-american-eagle-ad-says-fantastic-if-shes-a-republican-78219.htm)

[5] title5: Trump praises Sydney Sweeney ad, American Eagle stock ... (url5: https://www.foxbusiness.com/media/american-eagle-stock-jumps-sharply-following-trump-praise-sydney-sweeney-ad)

[6] title6: American Eagle (AEO) Gets 23.6% Boost From Donald Trump (url6: https://finance.yahoo.com/news/american-eagle-aeo-gets-23-163547891.html)

[8] title8: American Eagle spikes after Donald Trump says its Sydney ... (url8: https://sherwood.news/markets/american-eagle-spikes-after-donald-trump-says-its-sydney-sweeney-ad-is-the/)